Jwsengl1101

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Contents

Welcome to the wiki for our anti-littering campaign!

Here are the linked documents for each team's merged proposal so far:

media: Team_Aware_Litter_Proposal_as_of_10-26.doc‎

media: Team_Understand_Litter_Proposal_as_of_10-26.doc

media: Team_Believe_Litter_Proposal_as_of_10-26.doc‎

media: Team_Act_Litter_Propsal_as_of_10-26.doc


The idea here is to use the wiki pages linked to this one to create and edit your formal proposals as a team.

This page will hold our group ideas, and eventually, our merged proposal.

Each team wiki will hold that team's individual proposal (the template is there now).

Everyone on a team can see everyone else's contributions, and you can edit your team content at any time.

To edit your team's proposal template, click the link to your team's wiki page.

Once there, simply click the "edit" button on the same line as the title for your template "Formal Proposal Template for the _____ team."

Then, type content directly into your assigned section and edit your teammate's content as desired.

At the very bottom of this wiki page, you'll find out litter potluck notes for your use and several links, but don't forget all the good content in our BB site!

Enjoy!

Team AWARE's Wiki: Jwsengl1101/AwareTemplate
Team UNDERSTAND's Wiki: Jwsengl1101/UnderstandTemplate
Team BELIEVE's Wiki: Jwsengl1101/BelieveTemplate
Team ACT's Wiki: Jwsengl1101/ActTemplate

The Problem (Written By: Tommy Luong & Lucy Nguyen)

(1) Explain the issue and why people should care about this problem and why it must be addressed. How does litter negatively impact our community? In what ways? What are some of the negative results of litter in our community?

The problem on the Georgia Gwinnett College (GGC) campus is that people are littering and do not know the effect of their actions, or they do not care what littering can do to the environment. Students at GGC see trash throughout the campus but no one is coming up with a solution to solve this problem. Also, students on campus cannot specify between the normal trashcan and the recycling bin. It should be addressed because littering has harmful effects on the environment, animals, and people. Littering can decrease the value of school campuses and attract crimes. Littering on the GGC campus also affects the emotions of students because littering provides a negative environment for the students to learn in. When students are in a negative environment, students tend to not study and feel depressed. The negative results of littering are that students tend to litter more if there is trash throughout the campus. More trash around campus will devalue the impression of this University.

Make specific claims answering those questions; then, supply the proof to back those claims in the form of data, facts, expert opinions (Wiggins, Hartmann, the sites linked to in our BB Litter Project), and illustrative examples. Be as detailed but brief!

(2) What are some of the positive results we might achieve if we were to address the litter problem? What would be some of the benefits to a cleaner campus and/or community?

By bringing awareness to everyone on campus, people will understand that littering is a huge problem in our community. After they understand the problem, they will begin to believe that littering is something that is not accpetable. Finally when we gain their belief, people will start to act by making a change in their bad habits and eventually persuading everyone else to do the same. If everyone pitches in to stop littering then the GGC community will be more appealing and welcoming. A cleaner campus and community will attract students everywhere to join our community. Also, maintaining a clean facility will keep the students that already attend class at GGC to happily stay.

[[1]]

Make specific claims answering those questions; then, supply explanations and proof to back those claims in the form of data, facts, expert opinions (Wiggins, Hartmann, the sites linked to in our BB Litter Project), and illustrative examples. Be as detailed but brief!


STARTER EXAMPLE: Georgia Gwinnett College has too much litter in the parking lots and at the entrances to buildings. Plus, there are too many cigarette butts on the ground around campus. In the first fifteen seconds, a person can decide whether they like or feel safe and welcome in a place. Trashy impression/think it’s trashy …. In addition, cigarette butts can seep toxins … harm the environment … etc.

The Problem

Understand

Georgia Gwinnett College

10/12/2009

Prepared By:Jonathan Ruane, Blake Harrington, Abby Owensby, Chelsea Hunter, Sarah Green

Overview (aka your introduction)

The Problem Written By: [Jonathan Ruane])

(1) Every single day students litter all across the campus at Georgia Gwinnett College. Aside from the fact that litter makes the school visually unattractive, it could lower the property value of the campus as much as 15%! Litter build up becomes a breeding ground for insects and diseased animals, destroys habitats, and damages the Earth's "green" factor. If something is not done about the amount of litter on campus, the school will be an unhealthy environment and the number of students will decrease.

Litter.jpg


(2) If our team can establish an affective litter campaign, we can hopefully convince people to feel guilty whenever they litter thus decreasing the amount of litter build up. Naturally, if the amount of litter on campus is at a minimum, future students and others will find our school more attractive, the school will be a healthier environment, and there will be less damage to our mother Earth!

The Problem

(Written By: Tookie)

The problem is that people don't believe that their little piece of litter makes any difference. They think that if its just one piece that it won't have any impact on the environment. Just one cigarette butt can leak out toxins that are harmful to animals, and could potentially lead to the death of those animals. If people were made to believe that their little piece of litter did make a difference in the scheme of things, then our campus would not only be more welcoming but we could prevent the death of many fluffy little animals. In addition to the negative impact on the environment, there is also the negative impact that litter will have on the property value of the school. The more litter there is on school property, then the more devalued the property will be. If there is a large amount of litter it will also decrease how well GGC is perceived.

===The Problem=== (Written By: Michael Snider)

The issue is how to get people to act on the litter problem. First, individuals must be aware, understand, and believe that litter is truly a problem before they are willing to act. The only way for us to see a decrease in the amount litter is to get people physically involved. People should care, because they can make a difference just by throwing their own trash away. The litter problem needs to be addressed, because we need everyone to be a part of this in order to be successful. Litters impacts our community negatively because litter draws people away from an area. If people avoid an area full of litter, then that area will never be clean, and people will not act on the situation.


If the litter problem is addressed directly to people, they will have a sense of wanting to be a part of a cleaner community. It is more likely for people to act if they know a solution is possible. Maintaining a clean community will encourage people to have respect for their area and set a good example for many visitors at Georgia Gwinnett College.

The Solution (Written By: Sully Poole)

1. Add a sentence or two that preview some broad steps we could take to address the problem.

Awareness is the key. We need to show people that the amount of litter is a problem by putting up broadcast of facts and information on all the screens around the school to open up students eyes to the amount of litter surrounding the Georgia Gwinnett College (GGC) campus. Also showing cost of clean up on campus and focused messages that encourage individual students to get their trash to the appropriate trash cans. If you can first make students aware eventually you can make students understand. The goal we are trying to achieve is to encourage students to care about the litter around campus.Once we have students caring we can move on to solving the litter problem.


2. Finish with thesis that tells us your great overall idea to help solve the litter problem. Remember: Aware, Understand, Believe, Act.

The challenge is making students see that there is a litter problem, to make students see that amount of litter around GGC, and that litter is an issue that effects how people view the school and how much the school is spending just to clean up this problem. Which is money and attention that can be spent on other things that could benefit students.

The Solution (Written By: [Abby Owensby])

Many people are unaware that there are some significant problems regarding people understanding the issues involving litter. People are aware there is a litter problem, but they do not understand the harmful side effects involved with littering. To address the lack of understanding regarding the issues surronding litter on campus, we are proposing an anti-litter campaign. In addition, there are several steps an anti-littering campaign needs to take in order to help the students and faculty of Georgia Gwinnett College understand the problems involved with littering. For example, one weekend the clubs at GGC could collect all the trash around campus and put it in one, huge pile near the entrance of the campus. The clubs could leave the trash near the entrance until Monday, so when the students and faculty drive in to school, they will see and understand the amount of litter polluting our campus. In addition, our Understand Team can create colorful and quick to the point posters that provide facts about the costs of littering, the harmful effects to the environment, and the damage litter can cause to people's attitudes about an area. The posters can be hung up throughout the campus in all of the buildings, and people can read them to understand the problems created by littering. If our anti-litter campaign helps the students and faculty of GGC understand the problems surronding litter, then we can help show the people that they need to start changing their bad litter habits and take part in an active role of keeping our campus clean and beautiful.


In order to change the attitudes about littering on the Georgia Gwinnett campus, our anti-litter campaign team must help the people understand the negative effects littering has at GGC.

The Solution

(Written By: Tookie)

The solution that we propose is for the custodial staff to collect and survey the amount of litter that is produced on the campus on a daily/weekly/monthly basis, and allow signs showing the amount of litter that is produced to be posted. If these signs were posted it would allow people on campus to see the amount of litter that is produced so that way they can believe that they are making a difference once they make the choice to stop littering. By showing people that their little piece of litter makes a difference in the grand scheme of things, we can make them believe that they can make a difference and that their little bit hurts.

===The Solution=== (Written By: Kelley Totten & Michael Snider)

In order to address the litter problem to students, we need to encourage people to care about litter. The campaign must be exciting, attractive, and memorable. To reach the students, we can hold contests, events, and goals. Making the litter campaign into a competition with a reward at the end will persuade students to pitch in. To make people understand the harmful effects, and change their attitudes on litter, we must first make them aware of the problem, understand the litter problem, believe they can make a difference, and finally act on the situation.

The Pitch (Written By: Michael and Stefanie)

Sub-Title Tell us what we need to do to address the problem. Here you are going to narrow it down and get detailed and specific. Tell us the specifics about your litter campaign – the highly specific idea(s) that will target one or more of the broad steps you suggested above. This is where you tell us what you have in mind. Give readers the targeted actions you plan to implement to make people aware and then move them from awareness to understanding to belief to action.

What kind of campaign do you have in mind? Litter campaign to catch college students through the Internet, so litter will be put to a stop.

Who will your target audience be and how do you plan to reach them? College students from age 18-25, staff of GGC so they can add support. We will make a campaign through media, the media classes will post information on the web for GGC

What sorts of multi-media do you envision using and what messages do you plan to communicate? Facebook, youtube, twitter, myspace, ggc email, tv's around campus. Obviously, we would not want to use posters because then they would cause litter too.

What will your slogans be? "every litter bit hurts, every little bit helps." ." What images will you use? cute little animals and using bright colors. Also having pics of someone stepping in gum and the gum sticking on the bottom of their shoes. Have a pic of someone throwing a cigarette out the window into a field of dry grass and the field catching on fire.

What will you do to make them aware of the problem and to educate them about it? Give out info (educate the people) and show examples: Tell the janitors to not pick up trash around the school, therefore the students will see how much trash is around the school.

How will you get people to act? With more, better designed and better placed, cool trashcans or ashtrays? With contests? Etc… Have Rallies and fundraisers with prizes. Better designed trash cans, so people will throw away trash instead of getting scared to get dirty by a germy trash can. Make t-shirts with our slogan. Have more trash cans and ash trays. Place more recycle bins (students will feel good about helping the enivironment). Have students buy a GGC cup and they can refill the cup for a dollar.

1. Get detailed & visual! The words should be so precise, concrete, and clear that someone can really visualize/imagine what you are describing and how people will react to it.

2. Give us three reasons why your ideas will work. Explain how/why your idea will work. Be specific. Our ideas will work because: The rallies and fundraisers will give students motivation because prizes will be giving away, videos and banners will be posted around the school, therefore students wont litter where it says not too, more trash cans and recycle bins will be place in more common areas around GGC(students won't have to walk a long distance to throw trash away), and the information that we give out will educate people and maybe scare them, so they won't litter.

3. Tell us all the positive results if we put your idea into practice. Persuade us! If people stop littering then a lot of positives will happen around GGC such as, less bugs and rodents will be seen around campus, more money will put into other resources for our college, more students will want to attend GGC because we will have a clean campus, and the campus will gain a better reputation in our community for making the attempt to make such a drastic attempt to make a positive change in our environment.

The Pitch (Written By: [Chelsea Hunter])

Sub-Title Tell us what we need to do to address the problem. Here you are going to narrow it down and get detailed and specific. Tell us the specifics about your litter campaign – the highly specific idea(s) that will target one or more of the broad steps you suggested above. This is where you tell us what you have in mind. Give readers the targeted actions you plan to implement to make people aware and then move them from awareness to understanding to belief to action.

There are many steps that need to be taken to get students to understand the effects of litter. Things such as Facebook, slideshows on televisions around campus, banners hanging in the B Atrium and others will help our understand team to reach students and get them to care.

What kind of campaign do you have in mind?

Our campaign is designed to attract students to understand the effects of litter. We want to show them why it is important for us to change and become a cleaner site.

Who will your target audience be and how do you plan to reach them?

The target audience is 18-24 year old students on the campus of GGC. We plan to use sources of communication so that students in this range will react to it.

What sorts of multi-media do you envision using and what messages do you plan to communicate?

TVs on campus will be used. We can create commercials appealing to the age group we addressing. We will communicate the bad effects of litter. We want to make people understand why they should help us put an end to littering.

What will your slogans be? What images will you use?

Every Litter Bit Hurts. Every Little Bit Helps. << slogan.

We will show images of the effects of litter. We can show pictures of what our campus could look like in a couple years if littering continues. We can show signs of how the litter effects the small animals that might be in the nearby area.

What will you do to make them aware of the problem and to educate them about it?

Facebook, Texting, Banners, Commercials, Slideshows, Presentations and T-shirts can all be used to educate the students. These will be filled with facts, but they will be quick and to the point. Students wont want to stand and read a long, boring poster. Everything will be bright and colorful, with good images, and quick facts about litter that spark their interest. We will tell the students how littering decreases property value by 15%. We will inform them that litter increases crime rates. These are the sorts of facts we will make students understand.

How will you get people to act? With more, better designed and better placed, cool trashcans or ashtrays? With contests? Etc…

We can get people to act by creating a culture in which students understand that we should not litter. We start by making trash cans more visible and possibly put some facts about litter on the trash cans. T-shirts will also be a part of this. T-shirts will possibly make students want to be a part of the anti-littering group. We could have contests in which clubs pick up litter and whichever club picks up the most litter could win some sort of prize. We could put on display how much litter we find in a single day to show students. We could also ask the janitors to not clean up litter for a certain amount of time to show student just how big of a deal this is.

1. Get detailed & visual! The words should be so precise, concrete, and clear that someone can really visualize/imagine what you are describing and how people will react to it.

2. Give us three reasons why your ideas will work. Explain how/why your idea will work. Be specific.

- We are using sources that are appealing to the age group we are addressing. Students will want to help more if we are talking to them on their level. - We will have signs and things everywhere, so students will always see them. They will feel bad seeing signs around about anti-littering and will litter less. - Students will want to a part of a group. If we make an anti-littering group appealing to students then students will stop littering.


3. Tell us all the positive results if we put your idea into practice. Persuade us!

- Our campus will look much nicer, and attract more students to want to attend GGC in the future. - We can ensure safety of students because we have learned that litter increases crime. - We can also ensure safety because litter cause disease. By ending the litter problem, there will no longer be a worry of disease. - Students can feel like they are part of something bigger. They can feel like they are truly making a difference on campus.


The Pitch

(Written By: Rachel Rau)

Anti-Littering Campaign

The campaign we have in mind is an anti-littering campaign.

Our targeted audience is 18-25 year old college students. We plan on reaching the students by showing weekly results on how the litter on campus has significantly decreased.

We plan on using exceptional advertising produced by the students at GGC and placing these advertisements throughout campus for students to see on a daily basis.

Our slogan is "Every Litter bit hurts; Every little bit counts". We will use images of purified water, and natural resources to express our belief in this campaign.

Every week we will keep a tally of how much litter there is on campus, and be able to show the students our progress on the amount of litter picked up. If students see the benefits of our campaign in the weekly tally they will be motivated by the results. We are building a community where littering is frowned upon, and students will be accountable to each other. Our method of getting people to act is by enforcing an accountability program. Once students realize the problem and are willing to enforce it among their peers, we will then begin making progress on the volume of litter gathered on a weekly basis.

We believe our campaign will be a success because of the motivating weekly litter tallys on campus, and also the students will believe in the campaign and hold peers accountability. Another reason we believe in this campaign is our advertising. We will advertise in the buildings on campus along with making t-shirts for students to wear.

The Pitch (Written By: Kelley Totten)

The only way to make a difference in the litter problem is to get students involved. It is important to engage individuals to take greater responsibility for improving the litter problem. Our campaign will target eighteen to twenty-four -year-olds. In order to communicate to the students of Georgia Gwinnett College, we will use multimedia, slogans, and images. Our slogan will be “Every Litter Bit Hurts”, “Every Little Bit Helps”. The image will reflect the harmful effects of littering, which will be posted on many multimedia screens in various lobbies. In order to make people aware of the problem and want to act, a large percentage sign will be put in the front of the school. The sign will indicate the amount of litter found on the campus throughout the week in pounds. Also, many contests will take place to involve the students. One contest includes filling clear bins with the litter found on campus. Whoever first fills the greatest number of bins after two weeks, is the winner. Another contest involves students making the best lyrical or video campaign concerning litter. More attractive trashcans also need to be placed in main entrances and the places were most students congregate at Georgia Gwinnett College. A refill charge on beverages at GGC is another way to get students to act. Instead of throwing a perfectly fine cup away and replacing the cup for an additional cup, a small refill charge could be placed in the food courts. The mulitple ideas will work for many reasons. These reasons include:

  • A student will realize the difference his or her actions can make
  • Students will become more aware
  • There will be constant visual reminders
  • The contests will be fun and competitive
  • Students will be pressured by other students to get involved

Putting the ideas in practice will create positive results. Encouraging students not to litter and educating them on the harmful effects creates a healthier environment, economy, and social life. When students begin to realize the gravity of littering, the students of Georgia Gwinnett College will become more responisble for their actions.

Activities & Participant Responsibilities (Written By: Ricardo De Leon)

Once initial groundwork has been completed, students will be responsible for working in consultation with GGC faculty and staff to… Fill in the blanks here. Imagine the vice president likes your ideas. Now, he wants to know exactly how you plan to implement them. What will you do to make this campaign happen?

  • Step 1. We are starting a Litter campaign for our college
  • Step 2. We have the attention of the Vice President now we must use media, internet, text, and voice to capture the attention of the 18-25 age group.
  • Step 3. The GGC staff will add support as well as the janitors.
  • Step 4. The janitors will be asked to stop cleaning the trash to see the effects of littering.
  • Step 5. A math class will be helping us to create graphs and models to show results.
  • Step 6. We will be posting these graphs and models on the internet and over the school.
  • Step 7. Not only will a math class be helping but also, a Digital Media class will be providing us with online sources and visual representations of our campaign.
  • Step 8. Our slogan,"every litter bit hurts, every little bit helps" along with designs for an emotional appeal to our campaign.
  • Step 9. Banners showing others of people stepping on gum and catching fields on fire to make the visual appeal even greater than just simple text of "Don't Litter!".
  • Step 10. In order for our campaign to stick in the minds of everybody, we will obtain new trash cans more visible recycling bins and have rallies and fundraisers with prizes.
  • Step 11. Hopefully with all these efforts we will be able to capture and hold the students of GGC.
  • Step 12. Essentially we are trying to scare GGC students of a growing problem not only here but everywhere around the state.
  • Step 13. When all these steps have been implemented the positive results should be drastic.
  • Step 14. Money that was once used by the school for picking up trash and litter, will now be used for more understandable means.
  • Step 15. Our method will encourage high school students to see our campus as a college that cares for the environment.
  • Step 16. Most importantly Gwinnett County officials and companies will see how much we care for a vast issue in the world.
  • Step 17. As the school of tomorrow GGC will be leading the way in new innovative ideas for older institutions to follow.

Activities & Participant Responsibilities (Written By: [Sarah Green])

GGC students working on the litter campaign plan on implementing our ideas by putting up posters around the school with facts, pictures, and slogans. With the facts, we will find some that relate to peoples interests so they are more likely to care since it somehow relates to them as a person. On our posters we could use bright neon colors to attract peoples attention to the signs. We could also create posters showing how much money tax payers would save by throwing away their trash in a can instead of on the road. We will also create commercials with very strong meanings, such as, a child getting a hold of a cigarette butt that was thrown on the ground or how the litter on the sides of the streets gets swept away into areas that could potentially hurt our wildlife and our plant life. In the commercials symbolizing the wildlife, we could use a baby deer, rabbit, chipmunk, or other fluffy cute animals. People react strongly when the find out that the litter they are throwing out is hurting these cute animals. Also, in building B we could create power points that would go around on the TV's to catch peoples attention. T-shirts are also a very popular thing that will attract people to our cause. To make these ideas happen we would have to talk to the people around the school, the custodians, and the people who create the boards that are in the hallways. We have to ask them if it would be alright to hang our posters and fliers up around the school. To have our power points come up on the TV's in building B we would have to talk about the group of people involved in putting together the slide shows that run throughout the day. We would also have to talk to the film classes to help us create our commercial. For our fliers, we would have to talk to a digital media class to help create bright fliers to catch peoples attention around the school. If we decided to do contests to see who could collect the most litter around the school we could talk to different clubs and organizations around the school that would like to participate for our cause to help stop littering.

Activities & Participant Responsibilities

(Written by: John Johnson)

Since we will be implementing a dynamic display of the amount of litter picked up on the campus, our first activity will be determining who will be providing the data, and how often. The choices are:

  • Custodial staff will provide the count
  • A student club will count the amount of refuse that the custodial staff sets aside as litter

Once the quantity has been ascertained, there are several choices for providing feedback to students on how their littering (or not) is affecting the campus and other students:

  • Graphics displayed on the plasma TVs located around campus
    • Digital Media Group will develop graphics
    • ITech will develop a way to update the displays from a web browser or similar easily accessible means
    • Student clubs will update the displays at an interval to be determined
  • Signs posted in glass cases, and/or on doors at entryways to buildings
    • Digital Media Group will develop graphics
    • ITech may assist in making the graphics easily updatable for printing
    • Student clubs will update the displays at an interval to be determined
  • Tally signs located at driveways to the campus. These are modeled after the "Seat Belt Usage" signs seen on roadways.
    • English Group will develop text
    • English Group will develop trial signs of corrugated plastic
    • Vinyl graphics will be printed using the school's sign-making equipment
    • Signs will be updated by student clubs or custodial staff
    • After a successful trial period, professional signage can be procured

Activities & Participant Responsibilities (Written By: Renee Sanders)

*Give every student the opportunity to purchase a GGC mug, located in the school store. All students who purchase this mug will only be required to pay $1.00 for refills in the student cafes.
*On the GGC broadcast station, we will have updates statistics on the amount of liter collected, measured in pounds. We will partner with the grounds maintenance crew, so they can help keep us informed on amount of trash collected.
*We want to place nicer trash and recycle bins in more locations where students and faculty congregate. We will find bins with some type of suction method to create a fascinating experience.
*Create a contest amongst students for the best lyrical or video campaign concerning litter. There will be a prize for 1st,2nd, and 3rd place winners. Prizes will include the chance to win a gas card or 10% off book purchase in book store.
*A litter event to get people excited about the issue. The event will have a stage, loud speaker and screen displaying statistics. Winners of the best lyrical or video campaign with present their works at this event. The event will be hosted for about two hours on campus.
*Signs and banners will be in main entrances, walkways and cafes reminding people not to litter. Every banner and sign will have a fact displayed.

Proposed Campaign Planning (Written By: Danielle Penton)

Initial Groundwork


1. Consult with the following parties to inform them of proposed project and request their help:

• Fill in the blanks. Who will we need to talk to? Who will we need help from on campus?

2. Make contact with... the vice president for Academic and Student Affairs, Stas Preczewski, the Digital media classes along with biology and math classes. Gwinnet Clean and Beautiful would also be a great organization to contact. Explain proposed project and request their participation. (Students in ENGL 1101 will write formal request and proposal)

3. Working with involved parties, negotiate project and set rough time-line for deliverables.

4. Consult with Rex Smith, Director of Educational Technology & Media, regarding possible technology needed and request that he meet and work with students and faculty to plan audio, visual, and technological components.

5. Consult with Maurice Blount, Director of Facilities regarding facilities required and request that he ... look into promoting a "green" enviornment,not only inside the school, but outside and around the campus as well. Trashcans in the parking lot will cut down on trash.

6. Consider possibility of inviting Gwinnett Clean and Beautiful to… sponser a campus wide event to help promote a clean and beautiful GGC.Doing a campus, as well as a clean up around the area was a great idea, but everyone was not able to participate. If Gwinnett Clean and Beautiful was able to put on a week long event, students would be able to not only participate but be able to have fun engaging in activities that provide awareness of litter.

7. Promote a litter campaign to catch college students

Initial Groundwork (Written By: [Blake Harrington])

1. Consult with the following parties to inform them of proposed project and request their help:

• We will need to talk to Stash(the Vice President), the rest of the groups envolved so they agree with our stuff, Gwinnett Clean And Beautiful so we can use their name an what were doing.

2. Make contact with...Students between 18-24 years of age especially guys, other classes doing project with us, Gwinnett Clean and Beautiful [fill in the blanks!] We are going to put posters up explaining the problem so that the targeted people understand. We also will give examples of how much litter can add up to be, by getting the Vice President to allow no litter to be cleaned for a couple days, so people understand how bad it gets and request their participation. (Students in ENGL 1101 will write formal request and proposal)

3. This project and campaign should hopefully be up and going by the end of this Fall 2009 semester.

4. Consult with Rex Smith, Director of Educational Technology & Media, regarding possible technology needed and request that he meet and work with students and faculty to plan audio, visual, and technological components.

5. Consult with Maurice Blount, Director of Facilities regarding facilities required and request that he ... [fill in the blanks]

6. Consider possibility of inviting Gwinnett Clean and Beautiful to see the campaign in action and see the affects of what we have done and hopefully will change. [fill in the blanks]

7. Change perspective of littering for GGC college students by evrything we do in this project and stop littering. Making this a GREEN College!

Initial Groundwork

(Written By: Tanya Aleman)

Launching our litter campaign requires the help of many departments on our campus to carryout our mission. The following are some of the individuals and/or departments whom we hope to congregate with:

  • 1. Dr. Stas
Preczewski – Vice President of Academic & Student Affairs
  • 2. Partners in Active Learning also known as PALS
    • a. Biology 1101
    • b. Calculus I – Math 2200
    • c. Cognition & Learning – Psych 2100
    • d. Digital Media - ITEC 2110
    • e. English 1101
    • f. Psychopharmacology – Psych 4220
  • 3. Mr. Maurice Blount – Director of Facilities
  • 4. Mr. Rex Smith – Director of Educational Technology & Media Services
  • 5. Student Activities & Leadership Programs Department
  • 6. Institutional Research Department
  • 7. Human Resources Department
  • 8. Student Development Services Department
  • 9. Student Government Association
  • 10. Gwinnett Clean & Beautiful

Upon making contact with the above-mentioned, GGC’s first litter campaign timeline will be prepared to launch such a beneficial operation once and for all.

Initial Groundwork (Written By: Renee Sanders)


In order for our campaign to be successful we must partner with several groups to make all our activities a great achievement:


  • Make contact with our Multimedia Crew to gain their help in getting our updated statistics and upcoming events in loop on the GGC broadcast.


  • Consult with Ms. Stephanie Coyle, Director of Student Activities and Leadership programs, to acquire approval and advisement on orchestrating our contests amongst students and classrooms.


  • Meet with Rex Smith, Director of Educational Technology & Media, regarding possible technology needs.


  • Make arrangements with Maurice Blount, Director of Facilities, regarding facilities required and possible locations for holding our litter event.


  • Consult with Ms. Wilma Bragg, Director of Pubic Safety, in regards to any limitations.


  • We also plan on involving Gwinnett Clean & Beautiful in hopes of accumulating sponsorship dollars to fund our event materials.


  • Plan with Regina Vella, Director of Service Learning, Active Citizenship and Community Engagement to gain advisement on getting the community aware of our campaign.


  • We need help from the Digital Media classes to help construct our signs.

Student Activities (Written By: Melanie Castillo)

English 1101 Students Will Fill in the blanks below stating what you will do. Make the items specific to your area (aware, understand, believe, or act).

1. Determine

• Who---> Digital Media Group of GGC.

• What---> advertisements on the plasma TV's all around campus.

• Where---> in every building that has plasma TV's,which is every building :)

• When---> TV's are always running, so while they are running other advertisements, ours will also be thrown in there.

• How Much---> Seeing as we won't need any money to actually set up everything, there will be no cost.

2. Present plan to … ---> students, faculty/staff, vice president!

3. Write …---> make up cute little poster advertisements as well as electronic ones!

4. Request …---> help from digital media crew of GGC.

5. Develop …---> the advertisements!

6. Consult with…---> digital media crew and vice president!

Student Activities (Written By: [Abby Owensby])

1. Determine

• Who: The students and faculty of GGC, especially the 18-24 year old age group.

• What: Make the people of Georgia Gwinnett College UNDERSTAND the issues invloving littering.

  • provide people with facts on flashy posters regarding the harmful side effects of litter
  • have GGC clubs collect all the trash on campus and leave it in a huge pile on campus for a few days so students and faculty understand how much litter we have at our school
  • create humorous anti-litter advertisements that will be played on all the TVs throughout campus to help encourage students not to litter and understand how many problems litter can create

• Where: Georgia Gwinnett College. We will advertise our anti-litter campaign materials on the TVs, in classrooms, in the commons area, in the dining areas, in the library, and eventually in the dormitory areas.

• When: From the time our anti-litter campaign team launches our anti-litter efforts (we are hoping to launch the campaign around December 3, 2009, before we leave for break) until the program ends (hopefully the program will be successful and last for years to come.)

• How Much: We have several solutions that will help educate the students and faculty of GGC to UNDERSTAND the problems with litter.

  • the project with the clubs collecting all the litter on campus and placing it in a big pile near the entrance of the campus (cost= nothing, it's possible we may have to buy some trashbags to throw away the litter later, but that shouldn't cost too much)
  • creating the anti-litter advertisements to play on the TVs (cost= no cost at all because our UNDERSTAND Team is partnering up with a group in a Digital Media class so we can use the equipment they already have and they can create the videos; this way we don't have to hire anyone to come film the advertisements for us, or rent someone else's video equipment)
  • the posters we create with information on them that help the students understand the negative effects related with littering (cost= very small, all we have to purchase are posters and some materials to decorate them so they will stand out; we can most likely laminate them for free)

2. Present plan to: Vice President of Georgia Gwinnett College, Dr. Stas C. Preczewski

3. Write: a formal business proposal to the Vice President of GGC, trying to persuade him to support and fund our Anti-Litter Campaign.

4. Request: Some funding from the school to help launch our Anti-Litter Campaign Program so we can help eliminate the problems of litter on campus. It will also be a good idea to ask Gwinnett Clean and Beautiful for some guidance on how to run our campaign and to have them help us build a good foundation for the anti-litter program. It would also be beneficial to our anti-litter campaign to ask Gwinnett Clean and Beautiful if they would be interesting in sponsoring our program.

5. Develop: After a consultation, we will develop a step-by-step plan of action to get our Anti-Litter Campain rolling, pending on our consent from Dr. Stas. C. Preczewski.

6. Consult with: We will consult with the other three groups of our anti-litter team along with the two Psychology classes, the Digital Media class, the Calculus class, and the Biology class. Then, we will decide what our first step will be in our presentations, and we will act!


Student Activities (Written By: Israel Korn) We had numerous activities to offer to the student body of GGC. However we narrowed down the most appealing activities as the following: Video Campaign Contest

A campus wide contest will be held to provide the GGC litter campaign with either a related music, humorous, or educational video. In order to participate in the contest, the participants must be a registered student with Georgia Gwinnett College.

Rules of Contest: No Vulgaity GGC Students Only Must reflect the topic of litter in any aspect Due by TBA

Winner of Contest: A winner will be announced at a campus wide litter event. Drinks, food, and games will be provided during this event. Prizes will be raffled out, and the grand prize will be given to Litter Video winners. The video will be played on the big screen at the event, and through out campus on the media players and plasmas.




1. For our campaign we need to present our plan to:

     * Vice President of GGC
     * Multimedia directors
     * Presidents of clubs and organizations
     * The clean-up crew
     * Professors
    

2. To put our plan into action we also need to:

     * Tally up the amount of trash found on campus (per pound)
     * Create attractive signs to put in hallways
     * Set a refill charge on beverages in the food courts
     * Plan an affective litter event

Student Activities

(Written By: Brooke Buker)

1. We need to talk to:

• Individual Professors
• Head of Facilities
• Head of multimedia
• Clubs and groups on campus
• Vice President, President, and the rest of the administrative part
• Cops on campus

2. We also need to:

• Get estimates for signs
• Get quotes for shirts
• Get supplies for garbage bag count machine & find price out

Our Litter Potluck Notes!

GENERAL (very general!) notes


1. WHY people litter.


2. WHY people should care about the litter problem.


3. WHY we need an anti-littering campaign on campus.


4. WHAT the benefits of an anti-littering campaign could be.


5. HOW we can change people's attitudes and practices when it comes to litter.


Why do people litter? (And how the elements connect to the other questions)


• They don’t know the different kinds of damage litter can cause – environmental, economic, social, etc. (Specifics for each can persuade people and make the problem clear. They say – ‘It’s no big deal.’ We say – ‘Yes it is, and here’s why…’) One example raised in class – the various ways cigarette butts harm the environment, pose a danger, and act as a health hazard to wildlife as well as people.

• Actual costs in tax dollars to clean up litter in GA run around 30 million (They don’t know but this is why they should care about the problem in GA. Need something similar to indicate why people should care more specifically on the GGC campus.)

• People don’t realize we could be putting the $$ to something else – don’t have specifics that come easily to mind to make the point and persuade them what else we could be doing with the cash. (Need examples for both GA, Gwinnett Co., and GGC campus – could persuade with a little research to move from general of GA all the way to very specific of GGC)


Why people should care about the litter problem (see above embedded answers as well)


• It’s bad business and affects quality of life and reduces property values by as much as 15%. (Research can help us add specifics of what we mean by ‘bad for business’ both in general terms and in terms of GGC)

• Makes your neighborhood and/or school less attractive. This in turn can create a poor or even hostile environment. Litter can encourage people to care less about an area (others don’t care so why should I – everyone else is doing it so it must be no big deal – there’s no shame involved or clear cultural opposition in the community to littering so it’s easy to do it) Caring less about an area encourages other undesirable activities like graffiti, crime, unkempt businesses/homes, and more. (We say here that we need examples – draw on research from the websites and PP in BlackBoard for specific, detailed examples and proof)

• People judge an area as soon as they walk into any situation. Discuss here how this can work FOR us (specific benefits if Gwinnett and GGC specifically are very clean, litter-free areas). In what ways do positive judgments help us? We need to add specifics here. Conversely, in what way do poor judgments resulting from litter in Gwinnett and on the GGC campus in particular hurt us?

• Ethos – attitude – this place is ugh or this place is nice!


NOTE: Pointed out by a couple of folks that the info discussed above (all of it) helps us answer the question of WHY we need an anti-littering campaign on campus and WHAT the benefits would be. The sum of the arguments, integrated and viewed as big picture can help us answer the questions. Make the specifics serve to make the case and develop some overarching sentences, phrases, taglines that summarize why we need the campaign.


HOW we can change people's attitudes and practices when it comes to litter. What deters litter?


First figure out some more causes – practical and psychological reasons why people litter and then find ways to address those causes as well as the ones noted above.


People are just lazy – they don’t feel like going to the trashcan. A trashcan seems too far away, or they look around and don’t see one, so they litter. How to solve? See the sites in BB – both our ENGL 1101 site and the one for our group project (PALs GGC recycles) for information about how we can address this in practical ways.


Some people are clean freaks -- don’t want the trash in the car. Want it out of car immediately and can’t wait to get to home. On asphalt they (litterers don’t actually see it – they put it down and go so it’s out of sight/out of mind; or, it’s someone else’s problem then, and people know someone else has a job that will make them clean it up. (GGC won’t let the trash pile up in the parking lots, so it’s easy to leave trash because you know someone else will clean up after you and if you aren’t seen, you won’t get caught.) People think it’s just one piece of gum or one butt, so they dump the trash out without thinking of the consequences. How to change this? Change the culture so if someone sees someone else litter on campus s/he will call the person out. Makes it tough to litter when everyone on campus is against it. Make sure police/security on campus enforce littering laws. If they see someone littering they issue a citation and fine or penalty. Do both and make it easier for people to get trash out of their cars and into easily available cans too.


Some people litter because they don’t think of it as litter. They know it but just don’t care. Think it’s minor. Some is plain laziness. What’s one difference – too small. People don’t see the big picture. Solutions – make them see big picture. Add signs that scare /educate – costs, environment, -- make people aware. Flyers, signs, costs, facts, etc. – draw all these from the research materials we have available online in our BB sites and tailor them for our audience. Lots of educational materials, visual and verbal, easy to remember slogans, a culture that shows we as a campus care and will notice if you don’t care and if you do litter. Make it feel wrong to litter on campus.


Cigarettes – gotta get rid of it.

Most cops don’t get on your case throwing it out the window.

Don’t throw in trash cans.

Lots of ashtrays – but lots of butts. Groupthink – everyone does it – don’t care – too far away – walking between buildings is when they smoke. Security doesn’t enforce.


In each case we need to combine education and a campaign that changes the culture with practical solutions that make it easier to get the litter into the trashcans. Suggestion is to add to this getting some of the trash into the recycling bins. Feeling is that recycling has a ‘green’ angle that is positive and makes people feel good. Not only not littering but also doing something that can ‘help’ the environment even more. Emphasize the positives of getting trash into the cans, including recycling. Find ways to make this a community-wide activity. Consider ways to involve groups on campus – clubs, club pride – contests are mentioned.


Every litter bit hurts. Possible slogan!


More notes…


If it doesn’t deal with money people won’t care. Gotta make it valuable to them.


Also another reason – from our field survey – they don’t want to touch a dirty trashcan. How to solve this problem? Different designs for trashcans – perhaps ways to make the cans more visible, fun – creative – kind of public art? Gotta make an invention. Something fun and cool.


No trashcans in the parking lot so we definitely need them – need to figure out where they should be placed. Additional agreement to enforce the anti-littering.


Campus cleanup? Good idea – lots of people like this. Involve clubs, make it a competition, figure out a way to show people just how much litter and recyclables we have on campus. Clear plastic bins, prize for most litter collected by clubs, etc…


Say your room is somewhat clean – you’ll clean up but if everything is messy it just gets worse and worse.


Whenever you litter insects ants, mosquitoes, rats, and other creatures gather there. Litter harbors disease. Bad for health reasons.


Litter increases crime – If you don’t care for your area, then you won’t care for other items in the area. Don’t care.


Why on our campus – campus pride! Reflects – on you! Growing a college we need it to be as clean as possible – good habits begin at home. Green college! Make our name for it. Grizzly green.


Lots of signage – variations and find the points that affect and resonate with people and each building has a different theme. Want each building to have a consistent theme for it, so there’s some interest/variation but we’re also consistent.


Add incentive – collect trash and get something. Competition clubs, big clear bins – fill them.


Find a sponsor – Gwinnett Clean and Beautiful!

LINKS!

Gwinnett Clean and Beautiful

Don't Mess with Texas

Litter: It Costs You

WHY People Litter -- Great Site That Summarizes!


Litter from the UK

Keep America Beautiful

Litter as Art

Cigarette Butt Litter

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